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New Fashion Trend - Fashion Watch Party!
watch parties are reframing Fashion Week
10/15/20251 min read


The Event: The article by Simone Stern Carbone focuses on the watch party Lya hosted for the Chanel show (specifically, Matthieu Blazy's debut) during Fashion Week.
"Lya's Chanel Watch Party Burst at the Seams" discusses the massive popularity and cultural significance of public watch parties for fashion shows, pioneered by fashion critic and creator Lya (@ly.as on Instagram)
Massive Attendance: The event was held at La Caserne, an eco-fashion incubator in Paris, and drew an enormous crowd. Reports indicate that around 2,000 people packed the open-air courtyard.
"Bursting at the Seams": The demand was so high that lines started forming from noon, and by 8 p.m., security was forced to announce that the venue had reached full capacity. Latecomers had to try and view the giant screen from outside the barricades. The atmosphere was likened more to a festival than a typical viewing.
Cultural Significance: The bigger story the article highlights is how these watch parties are reframing Fashion Week. They offer a free, communal, and accessible experience, stripping away the traditional "gatekeeping" and exclusivity of invited-only runway shows.
A Movement: The gatherings, which have also taken place in London and Milan for shows like Dior and Dilara Findikoglu, are seen as a new movement that brings fashion fans together in real life to share the experience and swap hot takes, effectively creating a new form of fashion engagement that is accessible to all.
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